John Philip Jones’s Followers (2)

John Philip Jones

John Phillip Jones is an American professor emeritus who was born and educated in Britain and served in the Army as a National Serviceman. An applied economist, he has written fifteen books on the measurement of marketing effects, which have been translated into ten languages. With a lifelong interest in military history, he has visited most of the world’s major battlefields and, in 2009, published The Successes and Sacrifices of the British Army in 1914

Combine Editions
John Philip Jones’s books

Average rating: 3.72 · 54 ratings · 4 reviews · 35 distinct works

	When Ads Work: New Proof That Advertising Triggers Sales 3.55 avg rating — 11 ratings — published 1995 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Advertising Works: The Role of Research 3.75 avg rating — 8 ratings — published 1998 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications really liked it 4.00 avg rating — 5 ratings — published 1999 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	What's in a Name: Advertising and the Concept of Brands 3.60 avg rating — 5 ratings — published 1986 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths 3.20 avg rating — 5 ratings — published 2003 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Queen Victoria’s Paladins: Garnet Wolseley and Frederick Roberts really liked it 4.00 avg rating — 4 ratings — published 2018 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising 4.33 avg rating — 3 ratings — published 1989 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	International Advertising: Realities and Myths really liked it 4.00 avg rating — 3 ratings — published 1999 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Ultimate Secrets of Advertising really liked it 4.00 avg rating — 3 ratings — published 2001 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Use Advertising to Build Strong Brands really liked it 4.00 avg rating — 2 ratings — published 1999 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars