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Dale Brakhage

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Born

in The United States

Genre

Business & Investing

Member Since

November 2008

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Dale Brakhage grew up in Louisiana. He was an Eagle Scout and an internationally competitive target shooter. He earned a summa cum laude degree in Educational Psychology in 1978. Entering the U.S. Army, Dale rapidly advanced to the rank of Captain, becoming a nuclear and chemical weapons expert. He wrote a national plan to control nuclear and chemical weapons accidents that the Department of Defense adopted in 1982.
Dale became a pharmaceutical sales man in 1983, and sold prescription drugs for pharma giants like Bristol Meyers, Johnson & Johnson and Glaxo. Then Dale joined a tiny drug company, Russ Pharmaceuticals, in Birmingham. He managed marketing for the pain reliever, LORTAB, as it went national and became one of America’s top-100 pre Dale Brakhage grew up in Louisiana. He was an Eagle Scout and an internationally competitive target shooter. He earned a summa cum laude degree in Educational Psychology in 1978. Entering the U.S. Army, Dale rapidly advanced to the rank of Captain, becoming a nuclear and chemical weapons expert. He wrote a national plan to control nuclear and chemical weapons accidents that the Department of Defense adopted in 1982.
Dale became a pharmaceutical sales man in 1983, and sold prescription drugs for pharma giants like Bristol Meyers, Johnson & Johnson and Glaxo. Then Dale joined a tiny drug company, Russ Pharmaceuticals, in Birmingham. He managed marketing for the pain reliever, LORTAB, as it went national and became one of America’s top-100 prescribed drugs. Later, as a Russ Sales Manager in Cleveland, Ohio, Dale hired and trained new salespeople that expanded LORTAB sales in the Mid-West.
In 1991, Dale and seven others founded their own pharmaceutical company, Scandipharm, to focus on the disease cystic fibrosis. In the first year, Dale single-handedly sold over a million dollars of new medical products while simultaneously performing the company’s national marketing duties. During the following 7 years, as the Director of Marketing, then Director of National Account Sales and Director of Managed Healthcare Sales, Dale helped grow annual sales from zero to 65 million dollars. After Scandipharm sold in 1999, Dale became the Vice-President of Business Development for Channel Link, an internet e-commerce pharmaceutical inventory management software firm. When that company sold, Dale enjoyed a year off.
After 9-11, Dale sought a local, non-travel job. It bothered him a lot, as an American citizen, to be forced to partially undress to get on an airplane just because a few terrorists hate America! So, he began his second career, joining Alabama’s largest daily newspaper, The Birmingham News. He worked there as Medical Sales Rep, Sales Manager and recently became their Health Systems Marketing Manager.
Dale is currently President of the American Advertising Federation, Birmingham. He is also an author, sought after speaker, business-training consultant and Ford Mustang restorer.
Dale has 30 years of success in sales, marketing, writing, advertising, management, training and consulting. Throughout that time, he used his training in psychology to observe and record the special behaviors that turn salespeople into Award-Winning Salespeople. He explains those behaviors in his book, ALPHABETICAL BASIC CONCEPTS™ OF SELLING that now appears on the national Insight Edge Top 30 Business Books List. This year, the Birmingham City School System will be teaching Selling using his book.
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Dale Brakhage’s books

Average rating: 5.0 · 1 rating · 0 reviews · 3 distinct works

	Alphabetical Basic Concepts of Selling it was amazing 5.00 avg rating — 1 rating — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ABC's of Selling with Etiquette 0.00 avg rating — 0 ratings — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ABC's of Selling with Etiquette 0.00 avg rating — 0 ratings — published 2011	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars