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Mark W. Johnson’s Followers (17)
Mark W. Johnson
Born
The United States
More books by Mark W. Johnson…
“Truly transformative businesses are never exclusively about the discovery and commercialization of a great technology. Their success comes from enveloping the new technology in an appropriate, powerful business model.
Bob Higgins, the founder and general partner of Highland Capital Partners, has seen his share of venture success and failure in his 20 years in the industry. He sums up the importance and power of business model innovation this way: “I think historically where we [venture capitalists] fail is when we back technology. Where we succeed is when we back new business models.”
― HBR's 10 Must Reads on Strategy
Bob Higgins, the founder and general partner of Highland Capital Partners, has seen his share of venture success and failure in his 20 years in the industry. He sums up the importance and power of business model innovation this way: “I think historically where we [venture capitalists] fail is when we back technology. Where we succeed is when we back new business models.”
― HBR's 10 Must Reads on Strategy
“The most important attribute of a customer value proposition is its precision: how perfectly it nails the customer job to be done—and nothing else.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
“A successful company is one that has found a way to create value for customers—that is, a way to help customers get an important job done. By “job” we mean a fundamental problem in a given situation that needs a solution.”
― HBR's 10 Must Reads on Strategy
― HBR's 10 Must Reads on Strategy
Topics Mentioning This Author
| topics | posts | views | last activity | |
|---|---|---|---|---|
| The American Civi...: currently reading? | 2212 | 861 | Nov 26, 2025 03:48PM |
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