Marc Thomas

“Give people the chance to interact, from small to big. Some people just want to click a ‘like’ button, say ‘yes’ or sign a petition. Others want to help you build the community themselves and be heavily involved. Make sure your community caters for a spectrum of engagement - with as many different entry points as possible for those who are busy but want to stay connected and for those who have more time to get involved with the hard graft.”
― Marc Thomas, Connected: The power of modern community