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Andrea Butter



Average rating: 4.07 · 88 ratings · 11 reviews · 1 distinct work • Similar authors
Piloting Palm: The Inside S...

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4.07 avg rating — 88 ratings — published 2002 — 12 editions
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“Doesn't that mean we'll be a hardware company?" asked Ron Marianetti, who seldom spoke up in company meetings.”
― Andrea Butter, Piloting Palm: The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry

“The nightmare had only begun. Predictably, the Handspring 800 number was immediately flooded with calls-thousands per day. The phone representatives, who had planned to type phone orders into MAWS directly, had no other computerized order taking system to fall back on; in desperation, they wrote down the orders on paper. It was a sure recipe for disaster.”
― Andrea Butter, Piloting Palm: The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry

“small groups of employees expressed angst over the business logic behind licensing. "How is it good for Palm if we license to a competitor?" they demanded of their managers. "If we get five or ten bucks for every unit they sell, it'll take a long time before we even make our own costs back. And if they hit a home run, they'll bury us!”
― Andrea Butter, Piloting Palm: The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry



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