Steve Rivkin
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Differentiate or Die: Survival in Our Era of Killer Competition
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The Power of Simplicity
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published
1998
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17 editions
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The New Positioning
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published
1995
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15 editions
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Repositioning: Marketing in an Era of Competition, Change and Crisis
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published
2009
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8 editions
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The Making of a Name: The Inside Story of the Brands We Buy
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published
2004
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8 editions
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IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations
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published
2002
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11 editions
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Repozycjonowanie
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To the point: Effective communications for the medical staff
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published
1996
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Reposicionamento - Marketing para a era de competição, mudança e crise
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published
2010
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Reposicionamento: Marketing para a era de competição, mudança e crise
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