Adam Steltzner

“The final set, and perhaps the most important, is the unknown unknowns, the things you don’t even know that you don’t know.”
― Adam Steltzner, The Right Kind of Crazy: A True Story of Teamwork, Leadership, and High-Stakes Innovation

“They were developing their basic intuition, a necessary if time-consuming process. They’d design something, then test it, then design and test something else, relying on a sort of a guess-and-check algorithm.”
― Adam Steltzner, The Right Kind of Crazy: A True Story of Teamwork, Leadership, and High-Stakes Innovation