Jeremy Bloom

“Can you be totally intrinsically motivated? “Not necessarily, it’s not always black and white,” says Brad Feld, partner at the Boulder, Colorado-based venture capital firm Foundry Group. I consider Brad a good friend and an expert at understanding the difference between intrinsic and extrinsic motivation. I met Brad through a good friend, Bing Gordon, the founder of EA Sports, and we quickly became friends. As he explains, “People fall along a continuum.” Brad uses tennis star Rafael Nadal as an example. He sees Nadal as having a blend of both extrinsic and intrinsic motivation. Nadal clearly likes to win. He likes the limelight and the attention he gets. “Yet . . . Nadal, after he loses a match, he’s a very gracious loser, acknowledging that the other guy played better and did an awesome job,” Brad explained to me. Nadal recharges his battery by heading off to the beach, and then he is back in training for the next tournament. His daily training regime includes four hours of playing tennis on court, two and a half hours in the gym, and a strict stretching routine. He’s continued this training whether he is ranked at number one, five, or seven in the world. It’s for him, not for the ranking. Brad also believes something I’ve really taken to heart—that one person can’t truly motivate another person, a concept especially important in business when you manage people. “I can’t motivate another person, but [I can] create a context in which they are motivated, and part of being a leader is to understand what motivates other people,” explained Brad. “So if I’m the leader of an organization that you’re a part of, I have to understand what motivates you. Then I can create a context in which to motivate you. Most people struggle to understand how somebody else is motivated because they do it based on what motivates them.” Brad’s words ring true: While my own inspiration has come from various people, none of them actually motivated me. When I was extrinsically motivated, it was based largely on what others thought about me. My inner desire to win was based on extrinsic rewards. Only I had the power to change that.”
― Jeremy Bloom, Fueled By Failure: Using Detours and Defeats to Power Progress