Anna Kennedy
More books by Anna Kennedy…
“Thinking like your customers Business development can be weak because you’re inwardly focused – in other words, running the company and doing ‘the work’. Nothing’s wrong with that, but you need to look outside too – at the market, at your competition, and at your prospective and actual customers and their needs. I suggest that you adopt a new take on business”
― Business Development for Dummies
― Business Development for Dummies
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