Greg W. Marshall
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Marketing: Real People, Real Choices
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published
1996
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139 editions
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Marketing Management
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published
2009
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32 editions
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Sales Force Management
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published
1993
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21 editions
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Relationship Selling
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published
2007
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6 editions
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Relationship Selling and Sales Management
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published
2004
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9 editions
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Essentials of Marketing Management
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published
2010
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14 editions
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Contemporary Selling: Building Relationships, Creating Value - 4th edition
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published
2013
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14 editions
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Sales Force Management: Leadership, Innovation, Technology
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published
2016
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16 editions
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Marketing Management
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Essentials of Marketing Management
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“Made in Japan,” “Made in Italy,” “Made in the United States”—each has meaning to customers and infers that a product has certain qualities based on its country of origin. Such perceptions can change over time. Immediately after World War II, products made in Japan were considered of poor quality and inexpensive, which may seem hard to believe in light of the preeminent view of Japanese quality in the 21st century.”
― Marketing Management
― Marketing Management
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