Al Ramadan
More books by Al Ramadan…
“the failures are a feature, not a bug.”
― Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
― Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
“A POV has to shift people’s minds so they reject an old way of thinking and come to believe in something new. It has to reach people on an emotional level. No one remembers what you say—but they remember how you made them feel. That feeling can be excitement about something that’s coming, or fear of missing out. Some of the best POVs make people think: “Oh fuck, I don’t have one of those! I have to get one of those!” To reach people’s emotions, a POV has to sound the way people talk. It has to be simple, direct, visceral. Language matters”
― Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
― Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
“The story about your business is more important than the facts about your business. Sound outrageous? Maybe, but the brain research proves it’s true. People relate to and remember stories—even people who make a living analyzing facts.”
― Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
― Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
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The Challenge Fac...: Hooray for Technology! E-Reader Challenge-April Edition | 20 | 49 | May 02, 2018 06:05PM | |
The Challenge Fac...: April TCF Monthly Challenge | 31 | 66 | May 04, 2018 01:43PM | |
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