Dr. Pavica Sheldon is an assistant professor in the Department of Communication Arts at University of Alabama in Huntsville. She holds a BA in Journalism from the University of Zagreb, an MMC, and a PhD in Communication Studies from Louisiana State University (2010). She is an author of more than a dozen peer-reviewed articles on the uses and effects of social media, primarily Facebook. Her hobbies include dancing Zumba, exercising, and photography.