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Bharat Anand’s Followers (25)
Bharat Anand
* Note: these are all the books on Goodreads for this author. To add more, click here.
“Newspapers struggle with the choice between using in-house journalists to produce content and aggregating content produced by others.”
― The Content Trap: A Strategist's Guide to Digital Change
― The Content Trap: A Strategist's Guide to Digital Change
“Nearly 72 hours of video are uploaded to YouTube, three million pieces of content shared by Facebook users, and 230,000 new photos posted on Instagram—every minute. More than 90 million websites are built every year. And perhaps the most sobering statistic: five exabytes (or 5 billion billion bytes) of data could store all the words ever spoken by humans between the birth of the world and 2003. In 2011, five exabytes of content were created every two days.”
― The Content Trap: A Strategist's Guide to Digital Change
― The Content Trap: A Strategist's Guide to Digital Change
“Shapiro’s and others’ research in industrial organizations influenced the Department of Justice’s efforts to write antitrust policies for networked markets, and they created a new language, too. Terms like compatibility, dynamics, and openness began appearing in articles. And successes in digital media businesses have necessitated more-recent changes in language. Product quality and creative marketing have given way to terms like networks, communities, and conversation. The language for success in media, as in technology, is less and less about content and more and more about connections.”
― The Content Trap: A Strategist's Guide to Digital Change
― The Content Trap: A Strategist's Guide to Digital Change
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