Dr. Andi Simon, Ph.D. is an internationally recognized corporate anthropologist, award-winning author, speaker, and host of the On the Brink with Andi Simon podcast. She helps people and organizations navigate change by learning to see what others overlook. As founder and CEO of Simon Associates Management Consultants, Andi applies anthropology to business strategy, leadership, and culture change. Her work helps leaders step back, observe with fresh eyes, and turn insight into innovation and growth. Because real change is not just operational — it is cultural. Her award-winning book On the Brink: A Fresh Lens to Take Your Business to New Heights introduced anthropological thinking to business transformation. Rethink: Smashing the Myths of Wo Dr. Andi Simon, Ph.D. is an internationally recognized corporate anthropologist, award-winning author, speaker, and host of the On the Brink with Andi Simon podcast. She helps people and organizations navigate change by learning to see what others overlook. As founder and CEO of Simon Associates Management Consultants, Andi applies anthropology to business strategy, leadership, and culture change. Her work helps leaders step back, observe with fresh eyes, and turn insight into innovation and growth. Because real change is not just operational — it is cultural. Her award-winning book On the Brink: A Fresh Lens to Take Your Business to New Heights introduced anthropological thinking to business transformation. Rethink: Smashing the Myths of Women in Business, also won an Axiom Bronze award. She shares the stories of women who broke barriers in male-dominated industries and redefined leadership on their own terms. Andi also co-authored Women Mean Business, highlighting the economic and social power of women entrepreneurs. Her newest work, Rethink Retirement: It’s Not the End, It’s the Beginning of What’s Next, explores how individuals can redesign this next life stage around identity, purpose, structure, and community. Drawing on her anthropological lens, she challenges outdated narratives about aging and reinvention. Andi writes regularly on her Substack, Rethink Retirement, where she explores culture, adaptation, longevity, and what it means to thrive in times of transition. A certified Blue Ocean Strategy practitioner, executive coach, and sought-after keynote speaker, Andi’s work sits at the intersection of culture, strategy, leadership, and reinvention. Follow her work, explore her books, and join the conversation about what’s next. ...more