Discover new books on Goodreads
See if your friends have read any of J.R. Little's books
J.R. Little’s Followers (2)
J.R. hasn't connected with his friends on Goodreads, yet.
J.R. Little
Goodreads Author
Twitter
Member Since
December 2015
URL
https://www.goodreads.com/jrlittle
|
Listening Brands: How Data is Rewriting the Rules of Branding
|
|
* Note: these are all the books on Goodreads for this author. To add more, click here.
“In the very near future—because it’s just beginning now—we will start to analyze commentary and imagery, as well. It’s not quite here yet, but we’ll talk about it because it’s definitely heading our way. Here’s”
― Listening Brands: How Data is Rewriting the Rules of Branding
― Listening Brands: How Data is Rewriting the Rules of Branding
“The best way to enter the game of listening to data is simply to develop extreme curiosity. Brands that are falling behind are not challenging themselves to change their businesses in kind or in degree with the massive shifts in marketing and communications today. Category context of a product or service doesn’t matter nearly as much as the cultural context of the consumer.”
― Listening Brands: How Data is Rewriting the Rules of Branding
― Listening Brands: How Data is Rewriting the Rules of Branding
“Not too long from now, our TVs will be so digitally connected that they’ll do the same thing. I’ll be watching CNN news, and you’ll be watching CNN news, even at the same time—but when the ad break happens, I’ll be served a different set of ads that relate to me, and vice versa.”
― Listening Brands: How Data is Rewriting the Rules of Branding
― Listening Brands: How Data is Rewriting the Rules of Branding