JOH & Company

“Color is something that cannot be defined by era, style or artistic trends. Thus it always has the power to speak in personal or emotional ways. Whereas typography, layouts, and other graphic elements are tools that already exist in our cultural or artistic experiences, color has its own message and expressivity, in and of itself, and it can bring this to a brand. From a marketing perspective, color is an important means for relaying the message of a brand in a more nuanced and subtle way.”
― JOH & Company