Zoe Fraade-Blanar
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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
by
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published
2017
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12 editions
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“Fandom is externally generated branding.”
― Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
― Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
“Myths are an easy shorthand for teaching cultural norms. Knocking on wood to warn off the jealous fairy folk reminds us, ‘Don’t take your good luck for granted!”
― Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
― Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
“It’s a whole lot easier to express our unique individuality if there’s a larger community backing us up, reassuring us we’re still socially acceptable.”
― Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
― Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
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