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Annamaria Testa

Born

in Milano, Italy

June 30, 1953

Website

http://annamariatesta.it

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Annamaria Testa works on communication and creativity topics.
She started her career as a copywriter in 1974 and she founded her own advertising agency in 1983.

She is a registered journalist since 1988. She contributed to several papers and magazines and collaborated with the Italian public broadcasting company RAI. She works on political communication topics.

She wrote a book of short stories, Leggere e amare (Feltrinelli, 1993), and several essays on creativity and communication: La parola immaginata (Pratiche, 1988, updated in 2000), Farsi capire (Rizzoli, 2000, updated in 2009), La pubblicità (Il Mulino, 2003, updated in 2007), Le vie del senso (Carocci, 2004), La creatività a più voci (Laterza, 2005), La trama lucente (Rizzoli, 2010) an ...more

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Annamaria Testa’s books

Average rating: 3.8 · 599 ratings · 66 reviews · 17 distinct works • Similar authors

	La parola immaginata: teoria, tecnica e pratica del lavoro di copywriter 3.91 avg rating — 207 ratings — published 1988 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Il coltellino svizzero: Capirsi, immaginare, decidere e comunicare meglio in un mondo che cambia 3.92 avg rating — 84 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	La pubblicità: Suscitare emozioni per accendere desideri 3.39 avg rating — 72 ratings — published 2003	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Minuti scritti. 12 esercizi di pensiero e scrittura 3.91 avg rating — 56 ratings — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Farsi capire: Comunicare con efficacia e creatività nel lavoro e nella vita 3.88 avg rating — 52 ratings — published 2000 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Le vie del senso: come dire cose opposte con le stesse parole 3.56 avg rating — 50 ratings — published 2004 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	La trama lucente 3.92 avg rating — 39 ratings — published 2010 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Leggere e amare: 21 racconti 3.26 avg rating — 19 ratings — published 1993 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Le vie del senso 4.50 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	La creatività a più voci liked it 3.00 avg rating — 3 ratings — published 2005	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Annamaria Testa (?)

“C'è poco da aggiungere, se non un fatto semplice: ciascuno, disegnando la trama dei propri pensieri, delle scelte, delle azioni e delle interazioni con gli altri, traccia anche un minuscolo o grande tratto della trama mutevole che lo unisce come individuo a tutto il resto. E, poco o tanto, la modifica, rendendola più luminosa o più opaca.
In questa logica, forse è venuto il momento in cui ogni persona che ha a cuore il futuro del paese e il proprio promuova e difenda, senza sussiego e con semplicità, energia e passione (questo è fondamentale), in ogni contesto e occasione, con ogni strumento, senza stancarsi mai, il valore dell'apprendimento, dell'educazione e della scuola.”
― Annamaria Testa, La trama lucente

tags: creativity, education, knowledge

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