George Letton

“with everything you need to know about the ins and outs of data mining. This book has been laid out in straightforward and clear chapters with each chapter focusing on a particular part of data science for business to be able to ensure that you gain the maximum amount to knowledge without having to weed through unnecessary information. I hope this book answers any question you have and leaves you feeling confident on the subject of data science, data analytics and business intelligence. Chapter 1 Wholeness of Data Analytics There is a lot of data that comes rushing towards an organization of any type and sometimes it can be hard to decipher just what it means to the team and how they can use it to benefit them. This is where data analytics is the more helpful. The data is analyzed through a process of inspecting, cleaning, transforming and modeling that makes the information easier to look at and read. By narrowing down the amount of information, an organization is looking at they are going to be better able to utilize the relevant information and use the conclusions the data suggests to make decisions that are most likely to bring rewards. Although data analytics are most frequently used in business to consumer applications, there are many different facets of the data analysis. Some of the most common places data analytics are utilized in the worlds of business, science, and social science, in a variety of ways. Regardless of the type of organization, you are involved with, and even in your personal life, there are ways to make data analysis work for you. An example of where data analytics would be used in regards to a social networking site. A social networking website collects the information which relates to user preferences as well as the community interested and can segment according to the criteria that have been specified”
― George Letton, Data Analytics. Fast Overview.