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Strategic Marketing for High Technology Products: An Integrated Approach (Routledge Studies in Innovation, Organizations and Technology)
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Marketing and Supply Chain Management Symbiosis in Industrial (B2b) Markets
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Thomas Fotiadis
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Georgios Siomkos
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Dimitris Folinas
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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management
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Dimitris Folinas
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Konstantinos Vasileiou
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Industrial Marketing
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Adam Lindgreen
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George J Siomkos
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Industrial Marketing
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Adam Lindgreen
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Marketing and the Customer Value Chain
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Dimitris Folinas
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Konstantinos Vasileiou
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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management
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Konstantinos Vasileiou
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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management
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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
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Dimitris Folinas
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Adam Lindgreen
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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
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