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Henry Assael
Average rating:
4.47
·
49
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2
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14 distinct works
Consumer Behavior: A Strategic Approach
4.10 avg rating — 21 ratings
— published 2003 —
2 editions
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Consumer Behavior and Marketing Action
4.67 avg rating — 9 ratings
— published 1981 —
9 editions
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Comportamiento del Consumidor
4.75 avg rating — 4 ratings
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Assael Marketing:Principles & Strategy (The Dryden Press series in marketing) (Dryden Exact)
4.67 avg rating — 3 ratings
— published 1990 —
3 editions
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Marketing Management: Strategy and Action
4.33 avg rating — 3 ratings
— published 1999
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Marketing (Dryden Press Series in Marketing)
it was amazing
5.00 avg rating — 2 ratings
— published 1997 —
6 editions
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Early Development and Conceptualization of the Field of Marketing: An Original Anthology
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Wholesaling in Marketing Organization
by
Henry Assael
,
David Allen Revzan
it was amazing
5.00 avg rating — 2 ratings
— published 1978
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Essentials of Consumer Behavior
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Consumer Behavior + Houghton Mifflin Cases in Consumer Behavior
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