Alan Klement
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When Coffee & Kale Compete: Become Great at Making Products People Will Buy
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* Note: these are all the books on Goodreads for this author. To add more, click here.
“We can’t build the products of tomorrow when we limit ourselves to the needs and expectations associated with the products of today. Instead, we should focus on what never changes for customers: their desire for progress.”
― When Coffee and Kale Compete: Become great at making products people will buy
― When Coffee and Kale Compete: Become great at making products people will buy
“All models are wrong, but some are useful.”
― When Coffee and Kale Compete: Become great at making products people will buy
― When Coffee and Kale Compete: Become great at making products people will buy
“A Job to be Done describes the “better me.” It answers the question, “How are you better since you started using [product]?” and “Now that you have this product, what can you do now that you couldn’t do before?”
― When Coffee & Kale Compete: Become Great at Making Products People Will Buy
― When Coffee & Kale Compete: Become Great at Making Products People Will Buy
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