Jeremy Utley
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“If people aren’t aware of the correlation between quantity and quality, persisting past the first good idea can be interpreted as perfectionism. Wasteful. People get annoyed when one contributor keeps throwing out new ideas when the majority is forming a consensus.”
― Ideaflow: The Only Business Metric That Matters
― Ideaflow: The Only Business Metric That Matters
“To arrive at a single successful product, 2,000 ideas become 100 working prototypes. Those 100 prototypes become 5 commercial products. Of the final 5, 1 will succeed. To truly grasp the implications of 2,000:100:5:1, however, forget the fact that we’re talking about toys, or even products in general. What we’ve found working with innovators of every kind is that the scale of this approach applies universally.”
― Ideaflow: The Only Business Metric That Matters
― Ideaflow: The Only Business Metric That Matters
“As Charles Eames once said, “The first question of design is not how it should look, but if it should even be.”
― Ideaflow: The Only Business Metric That Matters
― Ideaflow: The Only Business Metric That Matters
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