Discover new books on Goodreads
See if your friends have read any of Jim Kalbach's books
Jim Kalbach
More books by Jim Kalbach…
“People employ products and services to get their job done, not to interact with your organization.”
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
“5. JTBD isn’t limited to one discipline: it’s a way of seeing that can be applied throughout an organization.”
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
“4. Making the job the unit of analysis makes innovation more predictable.”
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Is this you? Let us know. If not, help out and invite Jim to Goodreads.














