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Tony Schwartz

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Tony Schwartz


Born
in New York, NY, The United States
August 19, 1923

Died
June 15, 2008

Website

Genre
Media, Culture, Nonfiction

Influences
Marshall McLuhan, Edmund Carpenter, George Bernard Shaw ...more


Tony Schwartz has been described as a “media guru,” a “media genius” and a “media muscleman.” Schwartz created commercials for over four hundred corporations, designed sound for sixteen Broadway shows, and was a four-time winner at the Cannes Film festival. As a specialist in political media, he produced television and radio commercials for the campaigns of two U.S. Presidents, as well as hundreds of candidates at all levels of government. He was the creator of the first anti-smoking ad, the first ads to use voices of real children (instead of adult actors), and Daisy, the 1964 commercial for President Johnson that remains the most talked-about political ad in television history. For more than thirty years, he produced and hosted a weekly r ...more

Combine Editions

Average rating: 3.89 · 99 ratings · 7 reviews · 2 distinct works • Similar authors
The Responsive Chord
3.85 avg rating — 81 ratings — published 1973 — 5 editions
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Media : The Second God
3.95 avg rating — 20 ratings — published 1981 — 4 editions
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