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Ashesh Mukherjee

Dr. Ashesh Mukherjee joined McGill University after completing his PhD in marketing at the University of Texas at Austin. Dr. Mukherjee teaches consumer behavior, marketing management, and marketing research at the undergraduate, masters, and doctoral levels at McGill. He has also taught at universities in Brazil, Spain, Denmark, and India. Dr. Mukherjee has been nominated for the Principal & Vice-Chancellor's Award for Teaching Excellence, a university-wide teaching award at McGill University and has received the Best PhD Advisor Award from the Desautels Doctoral Student Society.

Dr. Mukherjee's research focuses on marketing communications, word-of-mouth, online behavior, and pro-social behavior. In his research on marketing communications, ...more

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Ashesh Mukherjee’s books

Average rating: 3.55 · 53 ratings · 14 reviews · 1 distinct work

The Internet Trap: Five Costs of Living Online

3.55 avg rating — 53 ratings — 5 editions

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