David Schwartz

“Paraphrasing some military lingo, it is much better to lose a battle and
win the war than to win a battle and lose the war.
Resolve to keep your eyes on the big ball.”
― David Schwartz, The Magic of Thinking big

“Practice adding value to things. Remember the real estate example. Ask
yourself, “What can I do to ‘add value’ to this room or this house or this
business?” Look for ideas to make things worth more. A thing—whether
it be a vacant lot, a house, or a business—has value in proportion to the
ideas for using it.
2. Practice adding value to people. As you move higher and higher in the
world of success, more and more of your job becomes “people
development.” Ask, “What can I do to ‘add value’ to my subordinates?
What can I do to help them to become more effective?” Remember, to
bring out the best in a person, you must first visualize his best.
3. Practice adding value to yourself. Conduct a daily interview with
yourself. Ask, “What can I do to make myself more valuable today?”
Visualize yourself not as you are but as you can be. Then specific ways
for attaining your potential value will suggest themselves. Just try and
see.”
― David Schwartz, The Magic of Thinking big