Graham J. Hooley
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Operations Management
by
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published
1995
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41 editions
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Marketing Strategy & Competitive Positioning
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published
1998
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11 editions
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Internationalization: Process, Context and Markets (Academy of International Business Series)
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published
1998
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Competitive Positioning: The Key to Marketing Strategy
by
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published
1993
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2 editions
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Quantitative Methods in Marketing
by
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published
1999
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Marketing In The UK: A Survey Of Current Practice And Performance
by
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published
1983
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MARKETING STRATEGY AND COMPETITIVE POSITIONING, 2ND ED.
by |
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Market Orientation and Service Firm Performance - A Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10
by
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published
2002
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