Goodreads Choice Awards Finalists 2025
Utpal Dholakia

Utpal Dholakia’s Followers (3)

member photo
member photo
member photo

Utpal Dholakia



Combine Editions

Average rating: 4.21 · 86 ratings · 12 reviews · 5 distinct works • Similar authors
How to Price Effectively: A...
4.21 avg rating — 77 ratings — 6 editions
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
Priced to Influence, Sell &...
4.22 avg rating — 9 ratings
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
Advanced Introduction to Di...
0.00 avg rating — 0 ratings
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
Advanced Introduction to Di...
0.00 avg rating — 0 ratings
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
Transparency in Business: A...
0.00 avg rating — 0 ratings — 3 editions
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
More books by Utpal Dholakia…
Quotes by Utpal Dholakia  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Psychological pricing is a set of strategic and tactical managerial pricing actions designed to influence consumers’ perceptions, decisions, and behaviors through processes of thinking and feeling. Its goal is to deliver a high degree of value to target consumers, while concurrently generating healthy revenue and profit for the business.”
― Utpal Dholakia, Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success
0 likes
Like

“A small increase in prices while maintaining the firm’s sales and cost levels generates a significant boost to its profit.”
― Utpal Dholakia, How to Price Effectively: A Guide for Managers and Entrepreneurs
0 likes
Like



Is this you? Let us know. If not, help out and invite Utpal to Goodreads.