Richard Shotton
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June 2013
More books by Richard Shotton…
“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
― The Choice Factory: 25 behavioural biases that influence what we buy
― The Choice Factory: 25 behavioural biases that influence what we buy



































