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Richard Shotton
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June 2013
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“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
― The Choice Factory: The award-winning guide to behavioural science and marketing
― The Choice Factory: The award-winning guide to behavioural science and marketing



































