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Gerald A. Michaelson

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Gerald A. Michaelson was the author of many business books including the classic The Art of War for Managers, and others in the Sun Tzu series including Strategies for Success, Sun Tzu for Sales, and Sun Tzu for Marketing.
Gerald Michaelson spent over 25 years growing sales for Magnavox/Phillips, in sales, marketing, and ultimately as a Corporate Vice President, using the strategic concepts set forth in this book.
As a writer and consultant he was internationally recognized. As a featured speaker at an international symposium on Sun Tzu's the Art of War in Beijing, China, he also returned to conduct management seminars for the Chinese government utilizing Sun Tzu's strategic concepts. His articles appeared in leading periodicals of his time ...more

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Gerald A. Michaelson’s books

Average rating: 3.81 · 926 ratings · 55 reviews · 13 distinct works • Similar authors

	Sun Tzu: The Art of War for Managers; 50 Strategic Rules by Gerald A. Michaelson, Sun Tzu 3.82 avg rating — 621 ratings — published 1998 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sun Tzu for Success: How to Use the Art of War to Master Challenges and Accomplish the Important Goals in Your Life by Gerald A. Michaelson, Steven W. Michaelson (Contributor) 3.83 avg rating — 190 ratings — published 2003 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by Gerald A. Michaelson, Steven W. Michaelson 3.47 avg rating — 47 ratings — published 2003 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald A. Michaelson, Steven W. Michaelson 3.80 avg rating — 40 ratings — published 2003 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition 4.12 avg rating — 17 ratings — published 2011 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Winning the Marketing War: A Field Manual for Business Leaders 4.25 avg rating — 4 ratings — published 1993 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	50 Ways to Close a Sale really liked it 4.00 avg rating — 3 ratings — published 1994 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Building Bridges to Customers (Management Master Series, 15) really liked it 4.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sun Tzu: Estratégia de Vendas by Gerald A. Michaelson, Steven W. Michaelson liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sun Tzu. Estrategias de Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Gerald A. Michaelson (?)

“If your plan is not in writing, you do not have a plan at all. Instead, you have only a dream, a vision, or perhaps even a nightmare. The simple written plan works best.”
― Gerald A. Michaelson, Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

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“Do not limit your planning horizon to what can be accomplished with existing tools. If the only tool you have is a hammer, everything will look like a nail.”
― Gerald A. Michaelson, Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

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“The idea of using extraordinary force does not mean more of the same effort. Extraordinary action results from out-of-the-box thinking.”
― Gerald A. Michaelson, Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

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