Edward Stull

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May 2015


Good Experience for All

The moral philosopher John Rawls spoke of empathy in his book A Theory of Justice. Although he never directly referred to empathy in his text, he orchestrated a prime example of empathetic thinking. He constructed a thought experiment by asking people to design their own society.

In Rawls’ experiment, you design your version of a perfect society. You must first decide how you want your society to

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Published on February 27, 2020 16:52 Tags: customer-experience, cx, design, ia, research, service-design, user-experience, ux
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