Alex Bogusky
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Baked In: Creating Products and Businesses That Market Themselves
by
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published
2009
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9 editions
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The 9-Inch Diet
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published
2008
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7 editions
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The Education of an Art Director
by
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published
2005
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7 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.
“marketing tells one story about the company, usually connected to corporate strategy at the senior level, while the products tell several stories, depending on a product manager’s vision of his or her own strategy.”
― Baked In: Creating Products and Businesses That Market Themselves
― Baked In: Creating Products and Businesses That Market Themselves
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