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Brittany Kaiser’s Followers (22)
Brittany Kaiser
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“With behavioral microtargeting, a term Cambridge trademarked, they could zoom in on individuals who shared common personality traits and concerns and message them again and again, fine-tuning and tweaking those messages until we got precisely the results we wanted.”
― Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
― Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
“All these data sets are known as “behavioral data,” and with this data, it is possible for data aggregators to build a picture of you that is incredibly precise and endlessly useful. Companies can then tailor their products to align with your daily activities. Politicians use your behavioral data to show you information so that their message will ring true to you, and at the right time: Think of those ads about education that just happen to play on the radio at the precise moment you’re dropping your kids off at school. You’re not paranoid. It’s all orchestrated.”
― Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
― Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
“The term psychographics was created to describe the process by which we took in-house personality scoring and applied it to our massive database. Using analytic tools to understand individuals’ complex personalities, the psychologists then determined what motivated those individuals to act. Then the creative team tailored specific messages to those personality types in a process called “behavioral microtargeting.”
― Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
― Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
Topics Mentioning This Author
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Lo Scaffale Tematico:
MahJong Challenge - Elenco task e traguardi
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31 | 87 | Feb 10, 2021 05:08AM | |
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Lo Scaffale Tematico:
MahJong Challenge - Commenti alle letture
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557 | 84 | May 27, 2021 05:05AM |
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