Michael J. Silverstein
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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18 editions
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published
2003
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Treasure Hunt: Inside the Mind of the New Consumer
12 editions
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published
2006
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Rocket: Eight Lessons to Secure Infinite Growth
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13 editions
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published
2015
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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
by
18 editions
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published
2009
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Rocket: Il segreto della crescita in otto lezioni
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Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group
by
3 editions
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published
2000
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Breaking Compromises II: Opportunities for Action in Consumer Markets
by
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published
2002
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Naze Yasukushitemo Urenainoka: Hitori Nikyokuka Shōhi No Shinjitsu
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published
2007
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From Customers to Converts: The 8 Essential Rules to Becoming a Beloved Brand
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published
2015
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Caccia al tesoro - Il nuovo consumatore tra lusso e hard discount
by
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published
2006
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