Robert F. Lusch
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Service-Dominant Logic: Premises, Perspectives, Possibilities
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published
2014
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11 editions
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Introduction to Retailing
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published
2010
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2 editions
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The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
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published
2006
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7 editions
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Retail management
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published
1990
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3 editions
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Cases in Retailing
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published
1995
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Management of Retail Enterprises
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published
1982
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The Rose Petal : Understanding a Retail Enterprise Using Spreadsheet Analysis
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published
1995
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Principles of Marketing
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published
1999
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3 editions
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1985 Ama Educators Proceedings (AMA EDUCATOR'S PROCEEDINGS ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING)
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Contemporary Issues in Marketing Channels
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published
1979
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