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Ton Dobbe
Goodreads Author
Member Since
July 2020
The Ultimate Guide to Creating a Value Proposition that Works
When you run a software company, you know its ins and outs; you also know how the products and services you offer can benefit the lives of your customers. However, just because you and your team are intimately in tune with these benefits doesn’t mean your prospects or even customers will understand them. Failing here makes marketing highly costly, lengthens sales cycles, and negatively impacts you
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