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William R. Leach

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William R. Leach


Born
February 12, 1944

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William R. Leach is a professor of history at Columbia University. His books include Butterfly People, Country of Exiles: The Destruction of Place in American Life, and Land of Desire: Merchants, Power, and the Rise of a New American Culture, which was a National Book Award finalist.

Average rating: 3.89 · 579 ratings · 80 reviews · 8 distinct worksSimilar authors
The Wonderful Wizard of Oz ...

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really liked it 4.00 avg rating — 510,350 ratings — published 1900 — 2109 editions
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Land of Desire: Merchants, ...

4.01 avg rating — 409 ratings — published 1993 — 14 editions
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Butterfly People: An Americ...

3.57 avg rating — 99 ratings — published 2012 — 6 editions
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Country of Exiles: The Dest...

3.44 avg rating — 41 ratings — published 1999 — 8 editions
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True Love and Perfect Union...

really liked it 4.00 avg rating — 7 ratings — published 1980 — 6 editions
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LAND OF DESIRE: Merchants, ...

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0.00 avg rating — 0 ratings
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Land of Desire: Merchants, ...

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Land of desire; merchants, ...

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“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”
William R. Leach, Land of Desire: Merchants, Power, and the Rise of a New American Culture



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