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Jennifer Lynn Aaker

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Jennifer Lynn Aaker’s books

Average rating: 4.12 · 378 ratings · 25 reviews · 2 distinct works • Similar authors

Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions (Working paper series)

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Quotes by Jennifer Lynn Aaker (?)

“Humor is a powerful leadership strategy to humanize oneself to employees, break down barriers, and balance authority with approachability.”
― Jennifer Lynn Aaker, Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life

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