Librarian Note: There is more than one author by this name in the Goodreads database.
Michael has spent his career working within the medical device industry. He has worked across four multi-national businesses in a range of sales, marketing and general management roles. In addition he is co-founder of Developed Edge - a specialist medical sales training company, and Beyond Target - an e-magazine for sales and marketing professionals. He has served as Vice President of Global Marketing at Align Technology, and is currently the Chief Commercial Officer at Sonendo, a publicly listed Medical Technology Company.