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Nacho Bassino has read 14 of 40 books.

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Nacho Bassino

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August 2012

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Nacho Bassino has been leading product teams for over ten years in different companies and industries. He also is a speaker, teacher, and coach, working with organizations in different countries to help product teams and product leaders improve their practices and skills to achieve greater impact. During the last decade, he has created, tested, and consolidated the methods explained in Product Direction with dozens of product teams.

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Average rating: 4.26 · 74 ratings · 10 reviews · 4 distinct works • Similar authors

	Product Direction: How to build successful products at scale with Strategy, Roadmaps, and Objectives and Key Results 4.25 avg rating — 64 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dirección de Producto: Cómo construir productos exitosos a escala con estrategia, roadmaps, y objetivos y resultados clave 4.60 avg rating — 5 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Product Direction: How to build successful products at scale with Strategy, Roadmaps, and Objectives and Key Results really liked it 4.00 avg rating — 5 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dirección de Producto: Cómo construir productos exitosos a escala con estrategia, roadmaps, y objetivos y resultados clave 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Nacho is Currently Reading

Nacho Bassino is currently reading

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson

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Feb 01, 2026 02:15PM

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Nacho Bassino has read Man's Search for Meaning by Viktor E. Frankl	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 03, 2026 02:24PM · like
Nacho Bassino did not finish The Fourth Turning: An American Prophecy—What the Cycles of History Tell Us About America's Next Rendezvous with Destiny by William Strauss	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 03, 2026 02:22PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Fourth Turning by William Strauss. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Fourth Turning by William Strauss <iframe sandbox id="wrongBookKindlePreviewScreen">
Nacho Bassino rated a book it was amazing Talking to Strangers: What We Should Know About the People We Don't Know by Malcolm Gladwell	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Malcolm Gladwell is an amazing writer. The core message about how systematically bad we are at reading strangers is solid and well-supported: default to truth, the transparency myth, coupling. He weaves Sandra Bland, Amanda Knox, Bernie Madoff, and C ...more
Apr 26, 2026 01:34AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Talking to Strangers by Malcolm Gladwell. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Talking to Strangers by Malcolm Gladwell <iframe sandbox id="wrongBookKindlePreviewScreen">
Nacho Bassino rated a book really liked it Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Solid method. The core insight: stop asking "how do I do this?" and start asking "who can do this?" is genuinely powerful, especially for solopreneurs and entrepreneurs who default to learning everything themselves. The only thing I must call out is ...more
Apr 26, 2026 01:30AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Who Not How by Dan Sullivan. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Who Not How by Dan Sullivan <iframe sandbox id="wrongBookKindlePreviewScreen">
Nacho Bassino has read Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 26, 2026 01:29AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Can't Hurt Me by David Goggins. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Can't Hurt Me by David Goggins <iframe sandbox id="wrongBookKindlePreviewScreen">
Nacho Bassino rated a book it was amazing Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
I love how Brunson breaks down everything into named frameworks: Big Domino, Epiphany Bridge, False Belief Patterns, the Perfect Webinar. I can see my self coming back to it as a reference. If you build programs, courses, or sell expertise, the density ...more
Apr 26, 2026 01:28AM · like · see review
Nacho Bassino rated a book liked it The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Since I'm not a marketer, I might be biased, but I found this somewhat outdated now. I understand why it's a classic; the principles (Slippery Slide, emotional buying, honesty as the #1 trigger) are timeless at the psychological level. But the entire ...more
Apr 26, 2026 01:25AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Adweek Copywriting Handbook by Joseph Sugarman. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Adweek Copywriting Handbook by Joseph Sugarman <iframe sandbox id="wrongBookKindlePreviewScreen">
Nacho Bassino rated a book really liked it Clockwork: Design Your Business to Run Itself by Mike Michalowicz (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Good ideas for system design: the 4D Framework and the Queen Bee Role concept are genuinely useful for diagnosing where you're stuck. I can become a bit outdated now in the agentic AI era, but the same frameworks apply to designing autonomous systems ...more
Apr 26, 2026 01:25AM · like · see review
Nacho Bassino rated a book really liked it Clockwork: Design Your Business to Run Itself by Mike Michalowicz (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Good ideas for system design: the 4D Framework and the Queen Bee Role concept are genuinely useful for diagnosing where you're stuck. I can become a bit outdated now in the agentic AI era, but the same frameworks apply to designing autonomous systems ...more
Apr 26, 2026 01:24AM · like · see review
Nacho Bassino rated a book it was amazing Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
I love how Brunson breaks down everything into named frameworks: Big Domino, Epiphany Bridge, False Belief Patterns, the Perfect Webinar. I can see my self coming back to it as a reference. If you build programs, courses, or sell expertise, the density ...more
Apr 26, 2026 01:22AM · like · see review