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Terence A. Shimp
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18 distinct works
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
3.77 avg rating — 81 ratings
— published 1999 —
28 editions
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Integrated Marketing Communications in Advertising and Promotion
4.16 avg rating — 19 ratings
— published 2007 —
2 editions
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Promotion Management & Marketing Communications (Dryden Press Series in Marketing)
4.50 avg rating — 4 ratings
— published 1986 —
4 editions
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition
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WebTutor™ Advantage on Blackboard Instant Access Code for Shimp's Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Bundle: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th + WebTutor™ ToolBox for Blackboard Printed Access Card
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Integrated Marketing Communication in Advertising and Promotion (8th Edition)
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Xtra! Online and Business and Company Resource Center 1-Semester Instant Access Code for Shimp's Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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