Ramli John
Goodreads Author
Member Since
May 2021
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Ramli John
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Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
by Eddie Shleyner (Goodreads Author) |
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I like reading physical books to highlight, write notes, and dog-ear pages. I’ve marked up almost all pages in my copy—it’s that good. Very Good Copy has 207 micro-lessons (think short chapters) from Eddie Shelyner on copywriting—110 on thinking like ...more |
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Ramli John
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“Everyone is busy, so most new users fall through the cracks; for most software products, 40% to 60% of users will sign up once and never come back.”
― Product-Led Onboarding: How to Turn New Users Into Lifelong Customers
― Product-Led Onboarding: How to Turn New Users Into Lifelong Customers
“what an “Aha” journey might look like: While surfing a website: “Aha! I understand how this product can help me.” Once they’ve signed up: “Aha! I’ve tried the product out for the first time and it’s useful.” After using the product several times: “Aha! I’ve adopted this product into my workflow and it’s saving me a ton of time.” Finally, once they start telling others about it: “Aha! I’ve invited my colleagues and we’re working more efficiently together.” The user onboarding journey is not about driving users to a singular “Aha” moment, but instead guiding them through a series of “Aha” moments.”
― Product-Led Onboarding: How to Turn New Users Into Lifelong Customers
― Product-Led Onboarding: How to Turn New Users Into Lifelong Customers





