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Ramli John

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Ramli John

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May 2021


Average rating: 4.2 · 421 ratings · 24 reviews · 4 distinct worksSimilar authors
Product-Led Onboarding: How...

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Eureka: The Product Onboard...

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Ramli John rated a book it was amazing
Very Good Copy by Eddie Shleyner
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I like reading physical books to highlight, write notes, and dog-ear pages. I’ve marked up almost all pages in my copy—it’s that good.

Very Good Copy has 207 micro-lessons (think short chapters) from Eddie Shelyner on copywriting—110 on thinking like
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“Everyone is busy, so most new users fall through the cracks; for most software products, 40% to 60% of users will sign up once and never come back.”
Ramli John, Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

“what an “Aha” journey might look like: While surfing a website: “Aha! I understand how this product can help me.” Once they’ve signed up: “Aha! I’ve tried the product out for the first time and it’s useful.” After using the product several times: “Aha! I’ve adopted this product into my workflow and it’s saving me a ton of time.” Finally, once they start telling others about it: “Aha! I’ve invited my colleagues and we’re working more efficiently together.” The user onboarding journey is not about driving users to a singular “Aha” moment, but instead guiding them through a series of “Aha” moments.”
Ramli John, Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

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