Teresa Torres
Goodreads Author
Member Since
January 2014
URL
https://www.goodreads.com/ttorres33
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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
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published
2021
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3 editions
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Reshuffle: Who wins when AI restacks the knowledge economy
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“Jeff Bezos, founder and CEO of Amazon, made this exact argument in his 2015 letter to shareholders,33 where he introduced the idea of Level 1 and Level 2 decisions. He describes a Level 1 decision as one that is hard to reverse, whereas a Level 2 decision is one that is easy to reverse. Bezos argues that we should be slow and cautious when making Level 1 decisions, but that we should move fast and not wait for perfect data when making Level 2 decisions.”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“Shifting to an outcome mindset is harder than it looks. We spend most of our time talking about outputs. So, it’s not surprising that we tend to confuse the two. Even when teams intend to choose an outcome, they often fall into the trap of selecting an output. I see teams set their outcome as “Launch an Android app” instead of “Increase mobile engagement” or “Get to feature parity on the new tech stack” instead of “Transition customer to the new tech stack.”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“The easiest way to distinguish between an opportunity and a solution is to ask, “Is there more than one way to address this opportunity?” In this example, the only way to allow people to fast-forward through commercials is to offer a fast-forward solution. This isn’t an opportunity at all. Instead, we want to uncover the implied opportunity. Maybe it’s as simple as, “I don’t like commercials.” Why does this reframing help? If we then ask, “How might we address ‘I don’t like commercials’?” we can generate several options.”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value



















































