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Anaik Alcasas
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August 2013
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Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
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Unshackled: A Practical Guide for Highly-Skilled Immigrants to Thrive in the United States
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“The beauty of ideas is that many can co-exist at the same time and propel new leaps in our personal and collective evolution.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“As an audience it seems we’re as good as saying, “I’ll pay attention to your idea if you…
* are already being taken seriously in some way
* have found your place (professionally or personally)
* believe strongly in something relevant to your idea
* are connecting (with ideas, with people) in meaningful ways
* are finding ways to be useful in the world
* are finding ways to achieve more of what you value
* have developed mastery and control
* are participating in interesting things
* and are radiating love and acceptance for self and others.”
Your chosen audience will have three or four things on that list they value most in their own lives. And because they do value those things so highly, they’ll be looking for those signals from you.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
* are already being taken seriously in some way
* have found your place (professionally or personally)
* believe strongly in something relevant to your idea
* are connecting (with ideas, with people) in meaningful ways
* are finding ways to be useful in the world
* are finding ways to achieve more of what you value
* have developed mastery and control
* are participating in interesting things
* and are radiating love and acceptance for self and others.”
Your chosen audience will have three or four things on that list they value most in their own lives. And because they do value those things so highly, they’ll be looking for those signals from you.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“When you’re trying to communicate a big, audacious concept, it’s helpful to remember that where data falls short, a story might close the gap, and where story alone is not persuasive enough, data can make up the difference.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“The biggest challenge for communicators today is found in the story of the loneliest whale in the world. This whale—nicknamed Blue 52 by scientists in the early nineties—was discovered traversing the seas and singing on a unique frequency. Year after year, its migration pathway took it across several thousand miles but, no matter how many signals it sent out, those signals failed to evoke a response from any of its own kind.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“We’re swimming in an ocean of information like none of our ancestors before us. And this access to abundant sources of data presents a mixed blessing. There is so much competing information, both trivial and significant.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“When you’re trying to communicate a big, audacious concept, it’s helpful to remember that where data falls short, a story might close the gap, and where story alone is not persuasive enough, data can make up the difference.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“In terms of the lonely whale metaphor, sending signals out into the void without a clear vision for who it is you’re singing to is a sure way for that signal to be lost in the noise.”
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
― Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“We invest our time and attention into the work of those who have taken the trouble to translate their findings into stories and words we can understand—stories and words that speak to our own needs, pain points, longings and desires.”
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