Christie Greene

“In general, candles are most popular among female millennials, who use them for aromatherapy and as décor pieces around the house. Additionally, they are popular purchases by commercial establishments like spas and restaurants. These spaces use candles to create a specific atmosphere—for example, spas use them to encourage a sense of calm, while restaurants use them to create an intimate space that draws in diners. Independent brands and fashion and beauty businesses also create product lines with candles to encourage a new customer base.”
― Christie Greene, Candle-Making Business Startup: The Ultimate Guide on How to Make Candles for Beginners, Sell Them, and Grow a Business from the Comfort of Your Home