Martin Fishbein
More books by Martin Fishbein…
“At the lowest level of explanation, therefore, people are said to perform a behavior because they intend to do so, they have the requisite skills and abilities, and there are no environmental constraints to prevent them from carrying out their intentions (i.e., they have favorable intentions and actual behavioral control).”
― Predicting and changing behavior: The reasoned action approach
― Predicting and changing behavior: The reasoned action approach
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