David Riemer

“In the early days of the company, Jeff Bezos heard a comment in a meeting that irked him. Without saying anything, he suddenly jumped from his chair and left the room. His colleagues were baffled. When he returned, he brought an empty chair into the room, which he rolled right up to the table. He told the group that they weren’t thinking about things from the customer perspective and that this empty chair would now represent the customer. In every meeting thereafter, Bezos insisted on reserving an empty chair at the table so his teams would consider the customer in every key decision. This is a brilliant tactic, and it’s obviously proved incredibly successful for Amazon.”
― David Riemer, Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs