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“Web 2.0 is not a revolution in technology; it’s an evolution in the way people are using technology. It’s about harnessing the distributed collaborative potential of the internet to connect and communicate with other like-minded people wherever they are: creating communities, and sharing knowledge, thoughts, ideas and dreams.”
― Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
― Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
“People are the single most important element in any form of marketing. That’s just as true in the digital space as it is in any other sphere of the discipline. As a marketer you need to understand people and their behaviour.”
― Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
― Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
“Marketing isn’t about technology; it’s about people: technology is only interesting, from a marketing perspective, when it connects people with other people more effectively.”
― Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
― Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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