David Ludwig

“fat cells much more than passive storage sites for excess calories. Fat cells take in or release calories only when instructed to do so by external signals—and the master control is insulin. Too much insulin causes weight gain, whereas too little causes weight loss. So if we think about obesity as a disorder involving fat cells, then a radically different view emerges: Overeating doesn’t make us fat. The process of becoming fat makes us overeat.”
― David S. Ludwig, Always Hungry?: Conquer cravings, retrain your fat cells and lose weight permanently

“Here’s the basic strategy: 1.  Turn off the starvation response by eating whenever you’re hungry and until fully satisfied. 2.  Tame your fat cells with a diet that lowers insulin levels, reduces inflammation (insulin’s troublemaker twin), and redirects calories to the rest of your body. 3.  Follow a simple lifestyle prescription focused on enjoyable physical activities, sleep, and stress relief to improve metabolism and support permanent behavior change.”
― David Ludwig, Always Hungry?: Conquer Cravings, Retrain Your Fat Cells, and Lose Weight Permanently